Full Professor of Industrial Design at Milan’s Politecnico, in 2002 he was appointed Director of the Master’s in Strategic Design and of the Executive Master’s in Interior Design and Management, conducted between China and Italy. He also created and was the course leader of Brands of Territorial Systems, of Design for Toys and Kids and of Wine Design, held by POLI.design. He oversees research in the Committee of the Politecnico’s Design Department, as well as being a member of the Committee of the Scientific Design Association (SID). His research focuses on Strategic Design and Design Management. Francesco Zurlo also holds international teaching positions in various universities and research and teaching centres in South America, Europe and China and wrote a number national and international publications on strategic design.